SEO Services

SEO is our specialty. It doesn't matter what type of business you own, if your website is not obtaining natural traffic from the search engines, you're losing out on publicity, exposure, and potential sales and income.

Our results and success at achieving top rankings in Google on competitive searches is second to none. If you would like to contact us for a free quote then please click here.

Subscribe via Email

Just enter your valid email address below, then click the "Submit" button to subscribe to our RSS Feed.

  • Your Email
  •  

Archive for the ‘Internet’ Category

Dizzed Video

We have launched dizzed.com, but as you know you cant just sit back and wait for people to come to your site you have to go and grab them. I present to you the first dizzed video gaining access to the public I hope you like it and dont forget to refer your friends to dizzed.com

Google reforms shopping comparison by Merchant search

The most important positive impact of Google is its ever green dynamism and endless enthusiasm about offering some new experience to the users, keeping in synchronization with the ever cherished tradition that a rolling stone gathers no moss. We have seen Google to come out with various utilities like Webmaster Tools, Analytics, Local search, Google Map and perhaps the latest addition is Google Merchant Search.

Shopping has been gradually becoming popular to different segments of people and many shopping or service comparison websites have been already launched. The people become suspicious at times about their reliability, which leaves the door wide open for the entry of a renowned brand like Google. What the user gains? Google defines the newly launched Google Merchant search in three simple steps. In Step 1, you compare providers using refined search, step 2 You select and Google will connect them to you while in Step 3, Google allows the providers to call you as per your preference and convenience. Google assures about maintaining confidentiality of your personal or contact information. Moreover the entire service is free for the users.

Now let us try to analyze the situation. As Google has launched the service, most of the providers will pounce to enlist themselves in Google Merchant Search. Surely simple organic search will not be adequate for them any further and a lot of thrust will be showered upon for content, keyword etc to find a better rank even in this high profile SERP. If we try to delve into the market scenario, there have been continuous attempts to threat Google and it’s popularity. Perhaps such a silent launch of such a phenomenal concept can be justified by the cherished tradition of software vendors that even Google has launched only a Beta version as yet. We need to wait for a few more days to watch the original version and we may witness is another blast over the Internet.

Local and Multilingual make process complicated

The search engines like Google have been continuously harping on local searches, which allow them to be more interactive and pertinent to the visitors. If we closely follow google.com gets automatically redirected to Google.co.in, when a search is performed from the country India. Google simply reads the IP address and finds the region of the user to generate a locale result set.

This localization of search is done typically by clustered data and web pages, which Google store in its database. It’s easier said than done. The complexity arises when the webmaster is to optimize the website. Washington is the name of a state as well as a city. There are several departmental stores which embeds the name Washington in one way or the other. You may find even a casino named as Washington! So, the obvious question which Washington should get the priority when it is searched in Google? Google has partially simplified this by implementing the logic that it will display result as per the IP address, which means it finds the IP address which is local to Washington city, it will prioritize the local set of results. The problem comes, when the search action is performed from an unbiased area, say India. As per rule, Google abides by the ranking system and SERP rules of all the websites which match Washington. So, in one statement, local gets the preference followed by the generic ones, in case both are available, else the search becomes generic.

The multi-lingual system has made the situation even worse. Even today, every word of different languages can not be completed translated and even Google or any other search engine in that context could not enrich their vocabulary up to that desired level, so that everything gets properly translated. Moreover most of the local languages have got different versions and set of vocabularies. If a webmaster needs to consider so many complexities, he will be completely lost. We have got a very generic solution for you.

If you want your website should get a preference as per local searches, speak of the place properly, where you are located at. If you use different languages, go for generic translation. Try to avoid the lesser used versions or cryptic words while translating to other languages. Again follow basic rules of SEO. Remember even if your website is localized, you launch the website for the world at large.

New Social Site Launches Dizzed.com

www.Dizzed.com has officially launched with the revolutionary dizzy vote and dizzed talent. The site born by me Musa Aykac and run by users and talent.

Dizzed is a user generated news and talent site with a difference, using the revolutionary new Dizzy vote feature. Dizzed is a new site committed to giving the online community the latest information and talent to hit the web. Content found at Dizzed is basically user-generated and can vary according to user preferences. Becoming a member of Dizzed will give you the ultimate control over the type of information that you want everyone to know. Getting started with Dizzed is easy. You dont have to be a registered user of Dizzed if you just want to browse through the stories uploaded by our members and annoymously vote, but can you resist the urge to upload one yourself? See. That is where a registration makes a difference. Registration at Dizzed is simple. You just have to fill out some fields like your username, password, and a private email and youre ready to share your stories with the world. Upon completing the registration process, you are now a bonafide member of Dizzed. Becoming a member of Dizzed allows you to submit links to your preferred stories and talent online. Submission of these links is as easy as the registration process but can take a longer time because you have to fill out more fields. As a member, you can submit any number of links you want to at any given time. Submission of stories is as easy as 1-2-3 at Dizzed. First step is to provide the link of the original story or talent page. Make sure that the story that you will submit is relevant to the categories at Dizzed and is not a duplicate story submitted by another user. You will then be asked to fill out fields that will best describe your submitted link. When describing the story you will submit, remember to explain why it caught your attention and why it should be worthy of other peoples attention. Upon the completion of this step, you will now be able to preview and submit your story for other users to view. Voting is effortless at Dizzed. You can either discuss or bury a story by clicking on the links below the storys summary. Sharing a story with a friend or linking it your website is also very easy to do at Dizzed. So, dont you think it is time for you to become a part of the next big thing in the online content sharing community? Register now at Dizzed and share information with millions of web users around the world. What is the Dizzy Vote?The dizzy vote feature is a feature that does not concentrate its priority on getting people to vote, the whole aspect of news and information is to read it. Fed up of user generated sites where people just click the vote button and do not even read the information you have put infront of them? Dizzed.com will only apply a vote to your story once the user has clicked onto the news site giving them more chance of reading your story fully, if they then feel that they dont want to offer a vote for the story thats fine just unvote it.

What is the Dizzy Vote?

The dizzy vote feature is a feature that does not concentrate its priority on getting people to vote, the whole aspect of news and information is to read it. Fed up of user generated sites where people just click the vote button and do not even read the information you have put infront of them? Dizzed.com will only apply a vote to your story once the user has clicked onto the news site giving them more chance of reading your story fully, if they then feel that they dont want to offer a vote for the story thats fine just unvote it.

Dizzed Talent

Dizzed Talent is our revolutionary talent spool, Everyday one of our editors will search through the upcoming talent spool. Whether you are a singer, comedian, dancer, juggler or any sort of talent that is looking to get yourself established then here is your chance. Submit the URL of your talent video or your myspace or youtube page etc to the talent spool area if we believe it is good enough we will promote you to the homepage giving you the exposure you deserve. If there is nothing in the talent spool interesting we will be on the hunt on the internet to find great talent ourselves. Get yourself heard!

Files of utter importance – robots.txt and .htaccess

The unimaginably growing complexity of web design and its related activities have necessitated the proper usage of two files namely robots.txt and .htaccess.

To start from the beginning let us say that both the files can be created using any text editor such as notepad and both of them must be placed in the root folder of your web server which implies that whenever your are opening the file system of your host, these two files must be visible to you. Please note that some web servers prefer to keep the .htacces file hidden. BUT search engine crawlers and spiders can easily trace them.

Let us now try to define the individual purpose. Robots.txt basically controls the movement of the robots, sent by the search engines, inside the existing file system of your web server. So, if you want some prohibitions, you can mention it in robots.txt. You can even customize the robots.txt according to your needs. On the other hand .htaccess file primarily serves the purpose of URL redirection and module rewrite.

Let us take an example: while revamping your website, you want to omit some of your old pages, which had been already crawled by the search engines. Now, such sudden omissions of web pages, which have been already crawled, casts a tremendous negative impact and they treat it as unfounded tagging the infamous URL Not found. The best way is to redirect the old pages intelligently to the existing pages, so that crawlers don’t fall in a soup, instead they find a landing platform, wherein they also redirect the visitors.

Module Rewrite has gained importance when people have started noticing that search engines prefer user friendly URLs instead of automated URLs generated by several programs. This is worth mentioning that even popular software packages like PHPLd and WordPress also have kept provision for module rewritten URLs to earn you the additional advantage of generating Search Engine friendly URLs.

It is to be mentioned that the presence of either robots.txt or .htaccess is mandatory in your web server, but it gives you a complete control over the web server and moreover you can dictate the crawlers and spiders in your own way.

SERP - too unpredictable

Search Engine Results Position or SERP in short has become too vulnerable in the recent past and any constant observer can notice the changes very easily. SERP has never been completely predictable even in the past, but off late it has created a lot flurry and hence is turning things topsy-turvy. While trying to scrutinize the major contributors in Google ranking one finds the major contributors in SERP are Link building, Keyword density, Internal Linking, back links and image links. There are some other factors as well, though NOT that significant enough as it may be noted that one has to play the optimum balance between all these factors.

If a site has a good amount of back links, which is basically anchor based, but internal linking is significantly less, then the chances of scoring high rank comes down. Likewise, if keyword density comes down below 1%, then perhaps search engine does not bother much about your pages.

Our common perception is that if a website has got a reasonable number of links it has a fair chance of holding the higher rung. Having studied some sites, which rank higher based on keyword specific search depending upon keyword density, we maintain it as per the standard rule of 1%, wherein other sites also has a similar keyword density.

On proper scrutinizing, we have found that the other side has got much more image links with proper ALT tags than us. Do search engines give more priority to the image links! It is also worthy mentioned that a proper internal linking within the site have also found to be highly effective in SERP. So, if your web pages have got a balanced and structured internal links, distributed evenly over the pages, search engines value them even more. At times, they are given almost equivalent weightage of back links.

We all know search engine algorithm are never revealed and the challenge lies in breaking the secret and mostly by trial and error, but the vulnerability shown by search engines in the recent past in case of SERP has beaten all past experience.

It is all about Joomla, the new CMS on board

Just as any title by default shows the inner meaning of the content so also web pages have relevant titles. A web page containing a title ‘Professional web solutions provider’ implies that the page is going to talk about web solutions and associated fields. Along with the ages search engine crawlers and spiders have also started emphasizing on the title as a gateway to the content of that page.

Today there are several web tools to cross check the relevance of a title with its attached content as well as stipulations have been imposed by the browsers regarding the permissible width of a title. Hence, the title does not mean only the collection of asymmetric words or keywords rather the challenge is to make the title meaningful and attractive to the visitors as well as to the search engines remaining within the limited character length as stipulated by most of the common browsers.

Here comes the role of CMS or most reputed link directories or customized software which can automate the title without or with very little intervention of the site owner or webmaster. Most of the CMS packages acquire meaningful keywords or sentences to build up the titles unless exclusively mentioned otherwise. This is to be noted that CMS, link directory or customized software prefer to use the category name or the name of the post header/article in the title. Some of them also embed name of their own software in the title. The significant disadvantage of this method being the appearance of the software name in the title page dilutes one’s potential or dignity a bit. While on the other hand the advantage being the popularity of the software increases the chance of your page being touched upon by a wide gamut of visitors who prefer to search by the name of the software or associated keywords.

Usage of popular software as a web development tool has been found to work positively even in the eyes of the search engines. So why not give it a try?

SEO Blue Print

The immense popularity of fast food has spelt its cast significantly in different spheres of life. Today people primarily look for short term gain and even want to invest in the share market, which can be prudent in giving him an immediate return and hardly bother for a planned way, which may earn much more yield in longer duration. Likewise, SEO has become more of a crash job or damage control, rather than a systematic planning in most of the cases. As a rule of the software industry is that cost of changes become too high when you start changing after launch of a product or even of your website. So, we suggest you to develop a SEO blueprint in the beginning itself, so that your entire route becomes smooth and yields you in the long term.

SEO Blue print primarily formulates a strategy of application of various SEO techniques in various phases in your website with detailed description of tasks, monitoring and control. A proper SEO blue print will also allow you to clearly measure the success, failure and deviation in tangible terms and will keep provision for control at every step. Mostly people start ignoring a lot of issues, which don’t come under the direct notice of people like URL names or the proper organization of files and folders in the web server, which also affect your ranking to a great extent.

Here are some steps to go

1) Competition analysis
2) Content Development Strategy
3) Website Strategy
4) Meta tags and keyword application
5) URL Naming plan
6) Link Strategy
7) Marketing Strategy
8) A Detailed Action Plan
9) Deviation and Monitoring strategies
10) Return on Investment (ROI) Analysis

Remember Web solution also falls under the realm of software development, which envisages the need of implementation of all steps of software project management.

When you buy links…

When most of the conventional techniques fail to yield the desired result, people have been found to adopt various unconventional procedures out of desperation. History repeats itself and the web world is no exception. At the initial stage people used to draw traffic simply by placing links in different sites and directories. The overwhelming popularity of Internet have lured most of the companies to develop and propagate through their web presence, which has generated huge traffic on the web, which in turn has prompted the webmasters of various websites to monitor even the bulk of inbound voluntary links. So, if a website owner finds his website in the higher rung of the ladder, he has started demanding a good amount of money even for placing a link of a site, who normally belong to a lower rung.

How can a website get a higher rank in the search results? In one word the answer lies in the incoming traffic or hit count. Why a new website wants to display a link in his site? The answer is very simple. As the chance of highlighting their products and services become much higher, they place advertisement of any nature in a high traffic bound website, based on the simple probability theory. The nature of business follows a similar pattern, where the most lucrative position always demands a prime price for displaying advertisements. Airports, railway stations, bus stops have always been the prime places for advertising over the ages due to their attractive millions gawking at them per minute. Similarly, a website, which can draw a sustainable amount of visitors, will surely charge a premium price for advertisements or links as it is capable of diverging traffic to your website.

In the web world, we must understand that even if a website ranks high, it not necessarily means that all the pages of the website are equally attractive to the visitors. Say the railway reservation site will a get a good amount of visitors when they ask for inputs of journey and even on the search result pages, but they don’t get that kind of visitors in the About Us page, or where they furnish their financial results or lectures. As the rule of the nature people visit a railway website to find out the desired train and for the booking process, but they are hardly interested in knowing who is running the railways, which interests only a particular segment of the crowd. So, when you are buying links, you need to ensure on which page your link is placed without going by the glamour of the page rank of the domain name or the home page of the website.

If you go through Internet, you will find many companies there selling links and they also assure links from good domains and pages. It’s better if you can find the list before registering for their services, so that you become an informed buyer, lest you never have to feel that you are cheated!

Pay Per Click - old wine in a new bottle!

Pay Per Click or PPC is a very common phenomena in SEO since its inception. The concept goes like this: advertisers will display your links in various participating websites and the payment will be made to the site owners based on the actual clicks on the advertisements. Google Adsense or Yahoo are the leaders, that work based on the same philosophy. The unimaginable improvisation in the technology front and an accurate integration of techniques and procedures has made it possible to display only the relevant advertisements in the targeted website. There are even some websites, who rotate the banner advertisements and each click by the users entitles the users to earn. This is an example of aggressive advertisement, where inbound links are almost assured.

The concept of Pay per click is very similar to the traditional advertisement techniques, by which we can notice billboards and hoardings in various public places to draw attention of ongoing people at large. In case of physical advertisements at the cross roads on large billboards it is completely open to all kinds of people, whereas content based links place advertisements depending upon the content of the site, which enables an initial labeling as the target audiences are filtrated. The leading advertisement companies organize the display of advertisements not only based on the content, but they also try to build a harmony between the relevance of the advertisements and the main nature of business of the targeted website. The more the filtration, the more the chance of penetration, which in turn increases the probability of conversion, which is the ultimate goal of any website.

The advantage of a PPC is that the advertiser does not have to pay money until the visitors click on the links and one click means one traffic to the website! Most importantly, in this case you get more of willing visitors than generic ones. PPC is generally used by companies for a sudden boost in their website traffic, thus enabling them a higher rung in the ladder of search engines. History witnesses that people have also participated in various PPC campaigns even to boost up their sales. Any search engine can ignore the number of inbound links, but who can deny the website, which can attract a considerable amount of traffic? After all even search engines also have to survive in this competitive age!