Big Changes Will Affect Online Advertisers in the UK
Thursday, September 2nd, 2010On 1st of March next year (2011) there is going to be a major shake-up for how online advertisements are to be handled in the UK. The Advertising Standards Authority (ASA) is due to begin regulating this area and will be in a position to remove any ads that don’t meet their specifications. If you live in the UK or intend to advertise to people in the UK, this change is going to have an impact on how you do things. It means that the ASA will have the ability to remove any misleading or offensive ads – in fact they can remove anything that they don’t like.
Those people who currently make a living advertising online have not had to worry about regulation too much up until now. This has meant that anybody could advertise almost anything they wanted. There is no doubt that many ads have been extremely misleading and some are little more than scams that have hurt people financially. The ASA aims to tackle this in order to protect citizens in the UK. This is something that will be welcome by a lot of people but others will worry that it is a further example of increasing interference by governments on the web. In places like Britain there is an outcry when other countries interfere with what is available online; yet they seem to have qualms about enforcing their own censorship.
If this forces advertisers to be more careful about what they are saying it is probably going to be a good thing. Many of us are fed up with advertisers providing misleading information and conning us into purchasing things that aren’t what the claim to be. It will be interesting to see how this all works out but we will have to wait a few months to find out.








