FaceBook: Coming to a Town Near You
Thursday, March 11th, 2010Could there possibly be anyone who isn’t aware of how powerful a tool social marketing is? It’s highly doubtful. The one problem that most social networking sites face though is that it’s up to the marketer to target their own audience. That’s not to say that there isn’t some level of targeting, but it’s been more by interest than anything else. There’s nothing wrong with that. Obviously the people who are most likely to be interested in what you have to offer and the ones you need to reach. However, it’s sometimes helpful to be able to target ads by detailed geographical location.
FaceBook is heeding the call and, in a move designed to enhance its local advertising program, it is now offering advertisers the opportunity to target audiences in a hugely expanded number of cities around the world. This may not be of any interest to those who offer online services since these can be accessed from anywhere. It’s good news though for those with small businesses which handle physical products. Why should FaceBook do this? Local ads are a big part of their revenue system so why not improve on it. As of this point they are not releasing a full list of the new cities they’ve added but you can always check it out to see if yours is one if them.
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